top of page
Case studies
cro & a/b testing
case study
Course: Advanced Digital Marketing
Collaborated with three classmates to analyze Swiss Colony and Ashro's conversion rate optimization on their websites, with a focus on A/B testing. Developed personas, friction points, A/B testing ideas, content strategy, and topic cluster recommendations.
PPC strategy
case study
Course: Advanced Digital Marketing
Collaborated with three classmates to analyze Dovetail Acres Campground's paid search (PPC) strategy. We developed PPC and display campaigns, ad groups, keywords, and ad copies and a visual. On top of that, we outlined marketing-related objectives, key metrics, and other targeting areas.
conversion funnel
case study
Course: Advanced Digital Marketing
Developed a conversion funnel for Waunakee Remodeling that could be tracked in Google Analytics 4.0. This funnel required me to create one macro-conversion event and five micro-conversion events, and for each event to identify its event name, conditions/settings and details that would trigger such event, and the estimated event dollar value.
bottom of page