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SOCIAL MEDIA MARKETING
james r. connor university center
Alix's role as a marketing assistant includes creating weekly social media schedules, with a main focus on Instagram, and scheduling via Meta Business Suite. She produces holiday marketing plans that outline content to post on all UC social platforms: Instagram, Facebook, and Snapchat. Alix photographed and edited much of the posted content using Canon cameras and Adobe Photoshop.
On the Instagram, one of her reels promoting National Burger Day has reached about 9,000 views, and another with the "We Listen and We Don't Judge" trend generated about 17,000 views.
Alix's semester project was to produce a social media audit, analyzing metrics of posts from Fall 2023 and Fall 2024. Check out her Canva presentation below.
Post Duration: August 2024 - Present
uw-wHITEWATER dANCE TEAM
As coach of the UW-W Dance Team, Alix has been running their Instagram and TikTok accounts. She has been exploring and learning engagement strategies through these platforms, while incorporating her interest in graphic design.
Post Duration: April 2023 - Present
caliber custom cabinetry
Caliber Custom Cabinetry is a local business. Alix has posted completed projects and highlighted specific features, including wood types and interior features. She utilizes hashtags and geotagging to increase reach, and incorporates calls to action to promote engagement.
Post Duration: June 2024 - August 2024
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